Marketing Executive

Job Responsibilities

Market Research

• Conduct audience research and gather data to inform and refine targeting strategies
• Stay updated with platform algorithm changes, digital trends, and performance marketing best practices to maximise campaign effectiveness

Paid advertisements campaigns

• Plan, execute, and optimise paid ad campaigns across key platforms (e.g.Facebook, Instagram, Threads, Rednote and Google)
• Develop and manage offline paid marketing campaigns to complement digital efforts
• Monitor, analyse, and report on campaign performance, generating weekly and monthly reports and recommendations
• Support lead generation through performance-driven campaigns focused on matchmaking services and event registration

Marketing events and ad-hoc activities

• Collaborate on email marketing efforts to drive leads and engagement
• Assist with offline event promotion, including digital amplification and local outreach
• Provide ad-hoc marketing support as required to ensure successful campaign execution and brand visibility

Job Requirements

• At least 3 years of relevant experience in managing paid marketing campaigns, ideally in a consumer-facing brand
• Strong analytical skills with ability to interpret data and adjust strategy
• Creative mindset with a keen eye for messaging and visuals that convert to leads
• Excellent written and verbal communication skills
• Self-starter and motivated mindset
• Interest in lifestyle, relationships, or dating industry is a plus

Why Join Us

• Competitive base salary, with attractive commission or bonus structure tied to individual performance - designed to reward consistent high performers
• A suite of holistic, employee-centric benefits, including self-care leave, birthday leave, and wedding leave
• 5-day work week (typical hours 11.30am to 8.30pm)