Digital Marketing Executive - Mobile App & IT Solution

Key responsibilities:

• Execute digital marketing strategies and develop engaging content through online and offline channels, including our apps, social media platforms, website, promotional materials, etc to build brand awareness and engagement.
• Implement SEO & SEM initiatives to generate traffic, drive the performance of campaigns and enhance the brand and product awareness.
• Conduct market research and analyze market trends, customer behaviors and competitor activities to identify opportunities to drive growth.
• Work closely with software team on mobile app development and maintenance to continue enhance customer experience.
• Identify new media / social media partners and market trends proactively
• Support for ad hoc assignments and projects

Job Requirements:

• University graduate with major in marketing or related discipline
• 1-3 years of relevant experience in digital marketing; preferably with experience in mobile app & IT solution
• Good communication, language and presentation skills, including Cantonese, Mandarin and English
• Creative, detail-minded, outgoing and self-motivated
• Result-oriented, enthusiastic with ambition and team spirit
• Proficiency in graphics design & video editing software (e.g. Photoshop, Illustrator…etc.) would be a bonus