(Associate) Director of Marketing & Sales

Company Introduction
Serensia Woods, Asia's top destination for luxury vacation, exquisite lifestyle, and anti-aging and wellness programs, all in one. Located in Hengqin, right next to Macau, this sophisticated resort is a haven where you can indulge in unique and bespoke experiences to rejuvenate your mind and body. Our community is filled with people of all ages and forms a lively circle where people in various stages of life can interact together and share their passion for wellness. 

As Serensia Woods is expanding rapidly and eyeing international markets, we are now looking for talented individuals who share the same vision to be part of the pioneering team. 

Job Overview:
We are seeking a dynamic and experienced Director of Marketing & Sales to lead our international marketing and sales strategies. This role is pivotal in driving brand awareness, business development, and achieving revenue targets. The ideal candidate will have a strong background in the hospitality industry, with a passion for wellness and a proven track record of successful marketing and sales initiatives. 

Key Responsibilities:
l Strategic Development: Formulate and implement comprehensive marketing and sales strategies to enhance brand visibility and drive revenue growth. 

l Partnership Management: Build and maintain relationships with key stakeholders, including travel agencies, corporate clients, and wellness influencers. 

l Campaign Execution: Oversee the development and execution of marketing campaigns across various channels, including digital, social media, print, and events. 

l Team Leadership: Lead and mentor the marketing and sales team, fostering a collaborative environment and ensuring alignment with business objectives. 

l Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape, adjusting strategies accordingly. 

l Performance Monitoring: Analyze campaign performance metrics and sales data to refine strategies and optimize ROI. 

l Budget Management: Develop and manage the marketing and sales budget, ensuring effective allocation of resources to maximize impact. 

Qualifications:
l Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. 

l 7+ years of experience in marketing and sales, preferably within the hospitality or wellness industry. Less experienced will be considered too. 

l Proven track record of developing successful marketing strategies and achieving sales targets. 

l Strong leadership skills with experience in managing and developing teams. 

l Excellent communication and interpersonal skills, with the ability to build relationships at all levels. 

l Proficiency in digital marketing tools and analytics platforms. 

l Passion for wellness and a deep understanding of the wellness industry trends will be appreciated. 

Rewards: 

l Competitive salary package. 

l Gain valuable experience by being the founding team in the global expansion process. 

l Stay in the heart of the luxury industry in the Greater Bay Area of China, where opportunities are abundant. 

l Attractive staff benefits to stay and make purchases in hotel, including F&B and health management services.