SEO Editor
Employer Info
SOUTH CHINA MORNING POST PUBLISHERS LTD
Company User
WHO ARE WE? South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong K...Know more
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Job Info
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The South China Morning Post is hiring SEO Editor for our Online Team. Reporting to the Chief Digital Production Editor, they will focus on optimising SEO on stories and headlines.Job Responsibilities:
- Edit content to maximise search referral potential
- Advise editors and production staff on SEO keyword optimisation for stories and headlines
- Work as part of the digital team to ensure all editorial staff are following SEO best practice
- Monitor trending data for newsroom content suggestions
- Pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events
- Collaborate with SCMP growth team members on content strategy to help alert editorial team to subjects with high traffic potential
- Train editorial staff on SEO
- Report, evaluate and improve the performance of content
Job Requirements:
- Excellent knowledge of news SEO and how to optimise stories for search
- 5+ years direct newsroom experience
- Experience with search engines, tools and services
- Proven success in editorial link building and viral content strategies
- The ability to deploy an effective local and long-tail content search strategy
- Excellent knowledge of trends in the SEO industry
Work location will be at Causeway Bay office
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